You can die in a car and you can die in a plane. Saying both have risk tells you absolutely nothing.
The useful conversation begins with a denominator: how often does the bad thing happen, how severe is it, and how exposed are you?
Business decisions will rarely give you a perfect percentage. Calculate anyway. Rough numbers force you to reveal assumptions that vague confidence can hide.
If the car is your only affordable option, knowing it is riskier still changes your behaviour. You choose a safer car, avoid a dangerous road, wear the seat belt, or drive at a different time.
You are not measuring risk to predict the future perfectly. You are measuring it to decide which precaution is worth paying for.
“risk happens everywhere” ends the conversation. A rough probability starts one.