the one who catches it
Prachi
I move fast and things break. She notices the damage before I do and gets me back to building.
read the storypeople who changed something
people
some deserve a letter. some conversations deserve to be remembered properly.
small and personal
letters
thank-you notes. no business lesson hiding inside them.
the conversation stayed with me
encounters
people i met, questions i asked, and the parts i wrote down before i forgot them.
three hours for a stranger
Ishan Daga
A three-hour airport ride about AI moats, the next ten clients, and what to remember when building gets hard.
read the storythe phone htc told him to throw away
Hemanth
It took me a couple of days to get a meeting with Hemanth. It was absolutely worth it.
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two thousand rupees
Roshan
First person to bet on us. ₹27,000 job, ₹2,000 profit, and I spent all of it that night.
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rejection therapy
Het
He made me get rejected on purpose, for years, until it stopped hurting. That is why I can sell.
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the other four
Friends to partners
We met in june 2023, made a film so bad we never released it, and named the company after a group chat.
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ten lakhs, on his word
Darshan
He gave a stranger the number of his rental agency. I picked up ₹10,00,000 of equipment on his word alone.
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the wrong market
Ishpreet
A pro bono shoot with Imran Khan got us credibility in a market we then walked away from.
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the first client
Ettāra
Our first client, brought in by Het. We shot their whole catalogue a month before it went live.
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