Ettāra is a clothing brand. Meet founded it. Het
Hetperson · read the story introduced us.
They were our first client, which is a strange sentence to write about a brand rather than a person, but that is what it was.
We shot the whole catalogue around july 2025, a month before the store went live in august. Every product on that site is ours. We also made their brand film.
Their entire stated positioning is two lines. Clothing, as it is meant to be. Textured, toned, timeless. That is the whole thing, there is no about page, and I respect it enormously.
Meet has said it stopped feeling like we were finishing a job and started feeling like we were part of his team. That is the nicest thing a client has said about us and also the most dangerous, because it is very easy to keep giving that away for free.
We did not care much about our own sleep during that stretch. I am not going to pretend that was noble. It was the first client and we were terrified of doing it badly.