horizontal · 16:9
3840 × 2160 png. for youtube, landscape reels, and presentation frames.
download 16:9 pngbranding talk
the kit you actually open while you work.
making something for angara moksh? start here. preview the wordmark, grab the fonts, and copy the colors. for the brand in the wild, visit the live site.
download the brand pack
5 wordmarks · 6 font files · 2 editor backgrounds
01
the wordmark
it is the url. there is no mark.
write it angaramoksh.com, one word, lowercase, with the dot. not angara moksh, not a monogram, not a badge, not a geometric a. the handwriting is the identity.
chalk on board
download pngpng · 2099 × 344 px · solid background
02
colors
click a swatch to copy its hex.
two surfaces, one yellow. chalk is the default. paper is the lights-on version. the highlighter never changes, and the text sitting on it is always #111.
chalk (default, dark board)
paper (lights on)
the brown only shows up on paper, for small asides. do not promote it to a second brand color. yellow is the only accent that travels.
03
fonts
one writes. one talks.
titles, buttons, captions, the name: shantell sans light. body copy, the small print, anything that has to sit still and be read: inter. both are open license. the ttf files below are the exact weights and editor names the site uses.
display · shantell sans light
read license ↗
the market has all the knowledge
400 regular, the quiet hand
600 semibold, headings
700 bold, the name, buttons
body · inter
read license ↗
what matters is implementation
400 regular, body
500 medium
600 semibold, emphasis
for premiere and existing projects: install all three shantell files, then reopen the app. the exact names are ShantellSansLight-Regular, ShantellSansLight-SemiBold, and ShantellSansLight-Bold.
fallback if a machine has nothing: comic sans for the hand, the system ui sans for the body. that is intentional. a slightly wrong handwriting is closer to this brand than a clean geometric sans.
the pairing, in practice
what matters is implementation.
the market has all the knowledge. the useful part is what happens when you put it to work. make a thing, see where it falls short, and try again.
04
do / don't
short on purpose.
do
make a thing.lowercase, handwritten, ink on yellow.
- keep everything lowercase, including titles
- use yellow as a highlighter, not as a fill
- let things sit a little crooked. ±1 degree is correct
- use real photos. messy is fine. stock is not
- when unsure, open angaramoksh.com and steal from there
don't
MAKE A THING.all caps and a generic headline lose the voice.
- title case, all caps, a polished wordmark
- white or chalk-colored text on the yellow
- inter as a headline, or a third font
- equal rounded corners, glass, gradients, startup purple
- invent a logo, icon, or mascot
05
using the brand
from the page to the edit.
keep the same voice in a post, a frame, or a film. these are the details that make it feel like the same person.
- voice
- first person, receipts, self-deprecating. specific numbers. no corporate adjectives. no em dashes. he undercuts himself after a strong line. that is the tone, not a costume of typos.
- bio line
- building two companies at 20, one of them with agents instead of employees
- ventures
- temporary perspective (b2b video, mumbai) and keep pivoting (ai discoverability). this kit is for angara moksh, not a rebrand of those two.
- motion
- slow, hand-timed, a little clumsy. if it snaps like an app intro, it is wrong.
- corners
- nothing has four equal radii. the site uses lumpy eight-value radii so rectangles read as drawn. steal that if you are making a frame. if you are cutting video, just do not put him in a perfect rounded card.
- photography
- his face, his people, his rooms. warm, a bit blown, not color-graded into a commercial. captions stay lowercase and human.
- social
- existing handles stay as they are (x is @MokshAngara). on-image type still goes lowercase. 16:9 for video, 1:1 for a still, 4:5 if it has to live on instagram.
backgrounds for the edit
blank chalkboard backgrounds, ready for an editor. no logo or type is baked in. add the wordmark, title, or caption only after choosing the final crop.
vertical · 9:16
2160 × 3840 png. for reels, stories, and vertical cuts.
download 9:16 pngleave a little room.the idea needs space to land.
inside the frame
a 16:9 layout example. start with a 10% inset for titles and captions. keep subtitles to two short lines, clear of faces and important details.
the dashed guide is not exported. platform controls vary, so check the final crop and overlays before posting. use a real photo or footage behind the type.
remember three things: lowercase. ink on yellow. angaramoksh.com in shantell.