case study

Qapita: The Catapult Code

The biggest thing we have made. Brendan, Ravi, and a season we finished entirely in house.

the receipt

qapita wanted a founder show about the difficult middle between early traction and scale. we produced episode one end to end, supported the us shoots, and finished the edit, grade, sound, trailer, and teaser in-house. all nine episodes were completed by our team.

Qapita is a Singapore company that does cap tables and ESOPs. They raised a series b led by Charles Schwab in late 2025. Their show is called The Catapult Code and it is hosted by Brendan Marshall and Ravi Ravulaparthi, who is their CEO.

It is the biggest project I have worked on.

The Qapita shoot.
on the qapita set

Nine episodes. We produced episode one end to end, shoot, edit, grade, sound, plus the trailer and the teaser. The US episodes we consulted on and cut. All nine were finished in house.

The premise is the part I like. Most founder content sits at the two ends, the scrappy origin story or the unicorn announcement. This show is about the middle, where you have traction and no idea what happens next. That is a much harder thing to make interesting and it is the only part anyone actually needs.

Other side of the room.
MediaTravel. The sets, the gear cases, being somewhere that is not Mumbai.

Episode one is Jay Srinivasan, three startups and two exits, to Google and to Okta, now building Stitchflow. I met him on that shoot and he is one of the most humble people I have been in a room with, which is not the pattern you expect at that level.

Episode two is Adeyemi Ajao from Base10, a two point six billion dollar fund. Episode three is Anjali Bansal and Sandeep Singhal.

Brendan said afterwards that everyone on the team cared, about the product and about the guest. That is the only compliment I actually want.

Episode one · The case study

independent proof

“Everyone on this team cares.”

“They care not just about the product they were making, but the people who were part of that, including myself, our guests. And they’re very meticulous about all of those details.”

Brendan Marshall · advisor to Qapita
Read complete transcript

Moksh: This is what the thing looks like in normal room lights—kind of tame. We have turned off all the lights. This is Brendan. Brendan, say hi.

Brendan: Hello. Who are you saying hi to?

Moksh: I’m just creating a docufilm on the Qapita series that we shot.

Brendan: You guys did a great job.

Moksh: Thank you.

Brendan: Yeah, highly recommend.

Moksh: Thank you.

Brendan: My name is Brendan Marshall. I’m an advisor to Qapita, and I spent the last few days with Temporary Perspective. Had a wonderful time, learned a lot about how to deliver a better show and podcast.

I think what’s really clear is that everyone on this team cares. They care not just about the product they were making, but the people who were part of that, including myself, our guests. And they’re very meticulous about all of those details, and great people to work with.