If ninety percent of your sales come from one website, one client, or one platform, you do not have a growth engine. You have a single point of failure.
One seo update, one procurement decision, one person changing jobs, and your company is suddenly trying to survive on the remaining ten percent.
Diversification does not mean launching eight random products. Below roughly ₹1 crore in annual revenue, take enough opportunities to learn where the pull is. Diversify clients and, carefully, the offers you test. Once one product clearly works, keep the product focused and diversify who buys it and how they discover it.
Always keep a second option in development, but do not let it steal the oxygen from the first one.
The goal is not to remove risk. The goal is to stop one external decision from becoming your company’s obituary.