Men in threads was simple: beautiful men’s-fashion videos, useful advice, attention, and eventually paid collaborations with clothing brands.
It also created distribution for Temporary PerspectiveTemporary Perspectiveventure · opens in a new tab while we were chasing d2c and fashion clients.
Then we learned that our production model fit B2B, saas, fintech, and funded companies better. Those clients valued quality and could afford it. D2c buyers were more price-sensitive and often needed a volume model we did not want.
Men in threads had not become bad. Its strategic reason disappeared.
Continuing until break-even would have consumed money and attention that now had a better use. So I stopped.
Have strong opinions and hold them loosely. Commitment means acting hard while the thesis survives. It does not mean protecting a dead thesis from new facts.