if you're charging different clients different amounts for the same service simply based on who they are, you're doing something wrong. someone paying $100 for a service is looking for a templatized format. someone paying $10,000 for the same service is looking for customization to the max. it doesn't matter which company you're talking to — every company has requirements for both.
videos for new joiners who onboard every day? that's the $100 template. a ceo video? that's the premium tier. you need to understand who you are working with and what seat the buyer sits in.
what you should do instead: have one unified form of pricing. build your services around that uniform pricing, and reach out to people who are in that price range — because that is what scales.
this is something i have really struggled with at my startup, and it took me a long time to understand. we built a lot of stuff, and we built it very fast — but it wasn't built for the correct type of people. that's why we got bottlenecked and everything throttled. all the projects looked good on gross profit, but our life was hell, not going to lie.
