lately ai chats have taken the place of every search you can imagine. it's simple — i'm not saying anything great here — but seo doesn't really matter anymore, and geo matters a lot more.
you don't require a website that is going to be discovered. you require a website that ai can discover — so that someone can discover you through that ai.
this is the whole thesis behind keep pivoting. we don't sell websites. we sell being the answer when someone asks a chatbot. the website is just the delivery vehicle. and yes — this very site is built to practice what it preaches.
[ image 23 ]screenshot — an ai chatbot answering with a client name in it.