ai & agents 40 sec read

speed is solved. direction is not.

dictated, unscripted. lightly cleaned up. highlighted parts were extended by my editor-in-silicon and approved by me.

with ai coming in, it has become incredibly easy for anyone to do anything. speed is not an issue anymore. but direction has become a bigger issue than ever, because people just don't know what they are looking for. people don't know what they need to do.

i'm going to be honest — even i am not one of the greats who knows. but that hunt for direction is something i think is going to be really expensive down the line. and something very precious.

ai is like money. it is acceleration towards the direction you already want to go. you can't get good results — or direction — out of it. i use it exactly that way in all my ventures: acceleration, never steering.

[ image 22 ]photo / screenshot — ai tooling in the daily workflow.
← we prepare a lot and do very little you don’t need a website that gets discovered. you need one ai can discover. →