that's fine — the one that works puts us on the forbes list.
hi. i'm moksh.
i run temporary perspective, a b2b video production organization in mumbai,
and keep pivoting, helping companies become discoverable on ai chatbots — run by a fleet of ai agents that works while i sleep (i don't sleep).
this site is my notebook — unpolished thoughts on running service businesses, dictated mostly between 2 and 7 in the morning.
how the machine actually runs.
ask your team for ten reasons the venture dies. then build for those ten reasons. and only take advice from your niche.
operations 40 sec readi love to plot like a mastermind. but if the bottom tier is messing up, the top tier did something wrong.
operations 30 sec readthere is no single big thing you get right. there are 100 small things you improve 1% each.
operations 20 sec readevery founder hits the point where the idea feels not good enough. control the urge to be everything.
how money finds us, how we keep it coming.
same product, ₹1000/year for students or ₹2000/month for filmmakers. positioning is the price.
revenue 1 min readthe $100 buyer wants a template. the $10,000 buyer wants full custom. build one unified pricing and reach the people in that range.
revenue 40 sec readi filled the roster with cheaper clients. now we cut them, raise pricing, and ship half the minutes.
revenue 30 sec readfounders polish product endlessly — like studying all year for a 3-hour exam. except ventures have no exam date. nail distribution instead.
people. the hardest, most human part.
some people process one complex problem. some do a million small ones. a service business needs the balance.
team 1 min readtoo depressed is unsustainable. too happy usually means delusion. your job is to keep the mood in balance.
team 10 sec readshockingly easy to be one of them. shockingly hard to find one of them.
the ones paying the bills. treat accordingly.
the single sheet of paper that dictates my future.
per client, per project, upfront. the moment you see what each project and each person costs, decisions get simple.
finance 40 sec readin school we said one sheet of paper can’t decide our future. turns out it can. it’s just not the exam result.
finance 30 sec readif you’re ride or die, put everything back in — chairs, macbooks, dinners, media. the goal is staying in the game.
running companies with agents instead of employees.
individual adoption of anything — ai, discounts, tools — gives negligible gains. adopt as a business or don’t bother.
ai & agents 40 sec readwith ai, anyone can do anything fast. the hunt for direction is about to get very expensive.
ai & agents 40 sec readai chats replaced search. seo doesn’t really matter; geo matters a lot more. this is the keep pivoting thesis.
the 5% that is not work. barely.
the latest i have slept is 7:30 in the morning. venting, because isn’t this a platform to vent?
life 20 sec readnot saying be productive. but the least you can do is watch films that improve the mindset you return with.
life 10 sec readnothing ahead of it. so take one step at a time, and take it well.
i prefer whatsapp over mail.
looking forward to hearing from you.
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